Dutch contractor Baas B.V. was known as a trusted party in the energy and data infrastructure market, but it worried whether its brand was future-proof. To become a widely recognized leader in the energy transition, the company wanted to reposition itself as an innovative, full-service player.

Baas BV joined forces with Aimforthemoon, and the two teams formed a close collaborative relationship where Aimforthemoon operated almost as an extension of the board and the innovation team. Baas BV implemented the rebranding that Aimforthemoon designed, including its corporate identity, website and brand book. Also, Baas launched several corporate ventures for which Aimforthemoon provides hands-on coaching as well as hiring entrepreneurs-in-residence. These include EV Ready, a venture offering infrastructure for electric vehicle charging stations.

Powered by Aimforthemoon, Baas BV was able to transform into an innovation leader, all while staying focused on its core: serving customers with high-quality service.

Keywords: energy transition, infrastructure, repositioning, corporate ventures