Royal Smilde

Case Study

3 min.

Royal Smilde takes the leading role in the snack category

Royal Smilde is an internationally enterprising family conglomerate in the food sector. For the further development of their position in the snack category, Royal Smilde partnered with AImforthemoon in 2019-2020 for their new snack concept ‘Party Bites‘.

Through customer interviews, product development, tastings and customer-feedback insights were collected from the consumer market. In part, based on these results, Royal Smilde saw the growth potential of this category, and they have refined the ‘Party Bites’ as their new product line.

Royal Smilde has acquired The Tapas Factory to refine and produce Party Bites further.

Keywords: food, food industry

Latest update: August 2022


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