Venture building

Launch new business models, faster.


Or plan a meeting with Jos

Are you exploring and scaling new business models in a structured way?

Combining a compelling vision with a strong process and entrepreneurial people is what matters. Using our tried-and-tested approach, we de-risk the process of creating future-proof business models with you.

Never a safe bet, always a safe place.

We see that large organizations have everything they need to take advantage of the opportunities brought on by changes in society and emerging technologies.

And yet, many fail to do so. Some have plenty of ideas but don’t know where to start. While others, start promising projects only to shut them down due to the lack of immediate benefits.

Unlocking entrepreneurship within your organization is the key to future success. And we believe you have what it takes, and we are here to help you leave your mark.

How we build

Scan for opportunities

We analyse market trends and go talk to potential customers to find a problem that is worth solving.

More on scanning

Test business models

We get into de-risking mode and test the riskiest assumptions that could de-rail a new product or service in the market.

More on testing

Build up teams

Define a go-to-market strategy and onboard the people with the right skills & mindset to get things done.

More on building

How we grow

Align growth targets

We facilitate workshops with management to understand the objectives and agree on realistic marketing targets.

More on strategy

Set up the right tools

We analyse the current team setup and add any new tools or templates that will accelerate marketing deliverables.

More on Dream team

Run campaigns

We create delivery rhythm using the Objectives & Key Results framework to keep the team focused on the actions needed to grow.

More on way-of-working


Over the years we have grown a diverse network of 500+ strategists, innovators, venture builders, creators, experts and corporate heroes.

Regardless of scope, with our community team we always find the best team of pioneers with the needed skills and mindset for your innovation challenge.

Check your innovation readiness

  • Opportunity
  • Team
  • Strategy
  • Tools

Is your organization innovation ready?

Take our innovation assessment to get an idea of where you stand?

Frequently asked questions

If you can’t find the answer to your question in our FAQ. You can always contact us here. We will answer you shortly.

Why should a company innovate to begin with?

Innovation is not only necessary to thrive in the corporate arena – it is essential for survival at times where starting a business is easier than it’s ever been and access to capital is at an all-time high. A recent study by McKinsey found that the average life-span of companies listed in Standard & Poor’s 500 was 61 years in 1958. Today, it is less than 18 years. McKinsey believes that, in 2027, 75% of the companies currently quoted on the S&P 500 will have disappeared. Under constant pressure to stay relevant, corporates must compete with agile start-ups and adapt to major societal shifts as they arise. While increasing the profit and efficiency of the core business remains top of the agenda for corporates, investment in innovation must also be prioritized. Innovation done right increases competitiveness, improves shareholder trust, and creates brand new revenue streams.

What is corporate venture building?

Corporate venture building is about unlocking a corporation’s assets at the speed, tenacity, and agility of a start-up, to launch truly disruptive ventures. It is all about innovating better than the disruptors. Or you could say; Corporate Venture Building: Becoming the Disruptors. Building the business models of tomorrow.Corporate venture building covers 2 different parts / phases. 0-1 and 1-N or what we like to call Grow & Scale

The first phase 0-1 is focused on the process to actually get from nothing or only a vague idea to 1 which in our definition is a first version of your business with your first paying clients. Grow & Scale is a different phase that starts after 1.

How does the Corporate Venture Building process work at Aimforthemoon?

This is how we at Aimforthemoon organized our Innovation process: We have 3 phases we call Scan, Test and Build. The scan phase is focused on discovering where we could add value and is focused on creating at least one proposition that solves a problem for a user.The test phase is all about testing the proposition in the market and in that way learning what is needed to increase the chances of success. We focus on testing desirability (what is it that users desire the most), feasibility (can we actually make this) and viability (what is the best business model at what price should we sell our proposition). The result is a de-risked value proposition that deserves investment to actually build the first version in the build phase where we not only focus on building the product, but also the team, branding and route to market.

What are the benefits of Corporate Venture Building?

Every day new entrants and challengers are rapidly deploying H3 innovations, refashioning and repurposing their assets and capabilities to single-mindedly disrupt and replace incumbents but without the burden of navigating around legacy infrastructures, bureaucratic processes, and managing reputational risks.

By building a standalone venture outside of the organization, we’ve found that corporate venture building increases the chances of innovation success and mitigates the force of disruption. Whether they end up as a spin-off business or are integrated back into the organization, this freedom gives the venture the opportunity to break away from many of the factors which contribute to unsuccessful innovations.

The frameworks of CVB are designed to handle the risk that is systemic in today’s markets. When conducted correctly, a CVB process begins by defining the innovation gap that can support the parent company economically. Prototypes are then built based on the most promising ideas and are immediately tested in the market to ensure only the most viable are proceeded with. This whole process needs to be data-driven, fast and strategic. With the right governance structures in place, entrepreneurial minds are harnessed in a stable corporate structure to make the parent company’s new startup successful.

Could we apply a M&A strategy to work together with emerging start-ups?

Buying seriously expensive companies may not always be the best idea. This rings especially true when considering that the vast majority of mergers and acquisitions struggle to integrate into the larger company. Forced to deal with added bureaucracy, culture shock, and system changes, the acquirees’ employees can begin to find themself in a foreign environment. On top of people challenges, integrations can fail due to a host of many other challenges — from inaccurate information to a leadership vacuum. In fact, the amount of M&As that fail could be nearly as high as failed innovation projects, sitting somewhere between 70% and 90%. Examples of failed mergers and acquisitions Google & Motorola and Nokia & Microsoft or Amazon & Wholefoods.


Ready to accelerate product launches?

Get in touch with Jos Werner our Venture Building lead