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The current situation
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The desired situation
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So that your company…
Result 1
Our company can offer you a wide range of business consulting services.
Result 2
Our team will successfully plan the deployment of your appliance.
Result 3
Building brand awareness for micro and small businesses.
”There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.
Ray Goforth
This is how we help
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Service 1
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Service 2
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Innovation project Assessment
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Read what others say about us
“The first 12 months of the project were a big learning experience. At times I felt very uncomfortable. The whole way of working is very different from what I was used to. Since you don’t know where you’re going yet, and you don’t know what will work yet, you need to take risks in order to potentially strike gold.”
Rutger BoschCo-founder Revolt
“Our team has been highly enthusiastic about adopting and applying what we have learned through our partnership with Aimforthemoon and we expect this to deliver new benefits across the organization, and most importantly for our customers.”
Marcel VonderVP Product Management
How it works.
Step 1
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Step 2
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Step 3
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Frequently asked questions
How do you explore markets to create concepts for future customers?
This is our starting point for potential new products or services. We focus on scanning for real customer problems and thinking of potential solutions to solve those problems. We follow a proven, structured approach where all decision are based on data, to propose new concepts for future customers.
Deliverables
- Kick off: Determining scope, rhythm and success.
- Team onboarding: Focus on the conditions for a successful team
- Trend scan: understand the market and trends impacting the concepts
- Customer Development: Learn what customers are looking for
- Concept Development: Clear concept ready to be tested
- Concept vision, Strategy and roadmap: The stepping stones for concept testing
- First experiments
- Bi-weekly stakeholder updates
How do you test business models to de-risk investments?
Our test phase is all about learning fast from customer behavior to validate if a new product or service concept is something customers really want. We validate 3 main areas:
- Desirability: Do customers want this? Is the market big enough? Does the growth engine work?
- Feasibility: Can we bring the concept to life?
- Viability: Can we make a profit?
Deliverables
- An overview of all the to-be-tested assumptions concerning the concept
- Test reports for all experiments
- A bi-weekly summary with all (in)validated assumptions and decisions
- Stakeholder meetings in case of a change of course (pivot)
- First concept branding and landing page
- Business Case en Pitch for a follow-up investment
How do you get new products & services to market?
Getting a new product and service to market with the ambition to scale it in the future starts with building a good first version and planning the strategy roadmap.
In the build phase, we build the first version of the business. Apart from building, we keep experimenting to optimize the concept and growth engine.
Deliverables
- The first version of the business
- Team development: A well-functioning team with the right expertise and additional capabilities.
- Market development: Clear positioning, including brand strategy and design
- Growth strategy: A well-formulated growth strategy, including a roadmap for the first year to drive success.
How do you decide on the targets, tools, and campaigns to scale a business?
In the growth phase, we enable the team to grow towards a profitable, fast-growing scale-up with impact.
If a team is not good at scaling the start-up, everything before this phase was nothing more than a costly hobby.
Deliverables
- Growth Assessment: to determine where the team stands and what they need
- Growth Dashboard: overview to monitor the progress on the OKRs.
- Clear process and rhythm: focus and discipline set you free!
- Mentoring: from seasoned entrepreneurs
- Execution: we realize growth by recruiting the right people and experts.
Is your organization innovation ready?
Take our innovation assessment to get an idea of where you stand?
Take the assessment