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Business Model Innovation

Launch new business models, faster.

Our teams will search for new products & services that will keep your company relevant in a fast changing world.

Project Assessment

Innovation done right.

First find the customer problems that are truly worth solving, then think of solutions.

Run experiments to test assumptions on which future business models are built.

Get new products and services quickly, and build the foundation on which they grow.

Future-Proof Business

Future-Proof Business

Launch new products & services to market

Explore Markets

We get out there and talk with customers to understand trends and find problems worth solving.

More on Exploring

Test Models

We spot the risky assumptions and test the feasibility, viability, and desirability of the new business model.

More on Testing

Go to Market

We build a team with the skills & mindset to execute an ambitious and fast-paced go-to-market strategy.

More on Launching

Business Growth

Business Growth

Scale proven business models

Growth Targets

We align with the management team realistic objectives based on the company’s strategy.

More on Targets

Marketing Tools

We analyse the team setup and add new software or templates to accelerate marketing deliverables.

More on Tools

Marketing Campaigns

We apply the Objectives & Key Results framework to keep the team focused on growth actions.

More on Campaigns

Revolutionize Your Business Model

with Our Innovation Assessment

Revolutionize your business model and discover your innovation potential with our comprehensive assessment.The assessment measures different crucial levels, including Product-Market Fit, Corporate Fit, Team Fit, and Execution Fit.

In just 5 minutes, you can get a comprehensive evaluation of your business.Answer a few scoring questions related to each level, and we’ll present you with the outcome.
Are you ready to take the assessment and discover your innovation maturity level?


Is your business fully realizing its potential in today’s fast-changing world?


Does your business strategy effectively incorporate innovation in your business?


Is your team working together effectively to achieve your innovation goals?


Are you using the right tools and processes to optimize innovation in your business?

Frequently asked questions

How do you explore markets to create concepts for future customers?

This is our starting point for potential new products or services. We focus on scanning for real customer problems and thinking of potential solutions to solve those problems.  We follow a proven, structured approach where all decision are based on data, to propose new concepts for future customers.


  • Kick off: Determining scope, rhythm and success.
  • Team onboarding: Focus on the conditions for a successful team
  • Trend scan: understand the market and trends impacting the concepts
  • Customer Development: Learn what customers are looking for
  • Concept Development: Clear  concept ready to be tested
  • Concept vision, Strategy and roadmap: The stepping stones for concept testing
  • First experiments 
  • Bi-weekly stakeholder updates

How do you test business models to de-risk investments?

Our test phase is all about learning fast from customer behavior to validate if a new product or service concept is something customers really want. We validate 3 main areas:

  • Desirability: Do customers want this? Is the market big enough? Does the growth engine work?
  • Feasibility: Can we bring the concept to life?
  • Viability: Can we make a profit?



  • An overview of all the to-be-tested assumptions concerning the concept
  • Test reports for all experiments
  • A bi-weekly summary with all (in)validated assumptions and decisions  
  • Stakeholder meetings in case of a change of course (pivot)
  • First concept branding and landing page
  • Business Case en Pitch for a follow-up investment

How do you get new products & services to market?

Getting a new product and service to market with the ambition to scale it in the future starts with building a good first version and planning the strategy roadmap.

In the build phase, we build the first version of the business. Apart from building, we keep experimenting to optimize the concept and growth engine. 


  • The first version of the business
  • Team development: A well-functioning team with the right expertise and additional capabilities. 
  • Market development: Clear positioning, including brand strategy and design
  • Growth strategy: A well-formulated growth strategy, including a roadmap for the first year to drive success.

How do you decide on the targets, tools, and campaigns to scale a business?

In the growth phase, we enable the team to grow towards a profitable, fast-growing scale-up with impact.

If a team is not good at scaling the start-up, everything before this phase was nothing more than a costly hobby. 


  • Growth Assessment: to determine where the team stands and what they need
  • Growth Dashboard: overview to monitor the progress on the OKRs.
  • Clear process and rhythm: focus and discipline set you free!
  • Mentoring: from seasoned entrepreneurs
  • Execution: we realize growth by recruiting the right people and experts.

Ready to accelerate product launches?

Get in touch with Jos Werner our Managing Partner:

Get in Touch