Innovation strategy

How can we create new value using our unique culture, people and assets?

Is your organisation ready to capitalize on the changes in society and the opportunities new technologies offer?

Unlocking entrepreneurship inside your organization is the key to future growth. Together, we will design and execute on an innovation foundation that you can build on in the coming years.

Together we create

The Right Vision

Defining a compelling ‘moonshot’ that motivates your people to push the envelope.

The Right Scope

Setting an innovation ambition that has a strategic, tactical and operational fit with your current activities.

The Right Team

Building innovation boards and executional teams to ensure effective governance and entrepreneurial action.

The Right Culture

Creating a learning culture that stimulates entrepreneurship.

The Right Commitment

Getting broad leadership buy-in by creating urgency through market insights and impactful storytelling.

The Right Process

Following tried-and-tested processes with short-cycled experiments that drive data-driven decision-making.


How Baas BV is Becoming a Full-Service Innovative Market Leader

Read more

How HEMA’s Social Design Accelerator Stimulated Inclusivity and Launched Seven Social Impact Concepts

Read more


What is your moonshot?

Get in touch with our Innovation Strategy lead Angel Figueroa Mayordomo