At Aimforthemoon we strongly believe in iterating the development of your company. According to Startup Genome, 70% of start-ups scale too quickly. They hire staff too quickly, offering generous compensations before stable revenues are established. They focus on growing the wrong segment, which provides no real profitability to their firm, or they pursue growth efforts without truly understanding the market and thus growing their marketing spend without establishing objective metrics of success first. When you work with Aimforthemoon, we establish the baselines and metrics to grow the most important parts of your company first.

Growth is not a strategy, it’s a phase. When you’re ramping up for the first time, growth is actually a balancing act between growth of your customer base and efficient delivery of those customers. You can speed up the process of growth by identifying what customer segment you should be growing. It should be specifically thát segment that adds value to your company as it grows. Growth hacking at Aimforthemoon specializes in this balancing act between commercial growth and delivery efficiency by identifying the business model that is set up for scalability.

Scale is not growth. It is also not doing something at a larger scale. It’s not about size. Scale means that you are able to efficiently make money. How do you do that? You’re able to lower the Cost to Serve and maximize the gross margin of one customer; this is called unit economics. So not only do you need to find your customer in the most efficient way possible, you also need to find ways to optimize the space between you and the market. This is your cumulative competitive advantage that is worth investing in. At Aimforthemoon we have the models in place to quickly assess whether you have the right elements in place to achieve scale.

The 0-1 phase is all about effectiveness and risk reduction. You scan, test and build what you’ve proven to be a solution for the problem your customer has. The grow & scale phase is about efficiency.  We treat Marketing & Sales as a process that needs to be made more efficient every single day. We use OKR periods to create a company cadence and we manage progress in 6 sprints of 2 weeks per period. We define clear goals to iterate towards a predictable sales engine and operating model that is worth investing in.

The 5-legged sheep, as they would call it in Dutch. Also known as the Growth Hacker. But beware, hiring one single person to add to your team will result in a high-level marketing or operational approach. So you need a group of specialists that will have your back, and will do the work when you need them to, without being part of your payroll. If they create your set-up and help you find your predictable growth engine, you will then be able to hire exactly the right person you need to manage that specific engine going forward. If you use external help, you can make use of a multidisciplinary team of specialists that will allow you to experiment on many different areas of sales marketing and customer excellence.